Not pretty enough: How social media celebrity saved an “ugly” pet

Tags:  #celebrity #petcelebrity #petworking #petrescue #dog #dogs #animalwelfare #feythewonderdog #rspca #rspcasa

Fey the Wonder Dog has more social media fans than most people. From abused underdog to online celebrity, Fey’s connection with her audience gave her the happy ending she truly deserved.

Fey’s new owners believe that everything happens for a reason. “She’s our baby, we don’t have kids so Fey is it for us,” exclaimed Sonja Edwards, 36.

Sonja and Fey in the car on the way home – day 1 of adoption.  Source: Fey The Wonder Dog

Sonja and husband Dave first noticed the bull terrier cross in December when her Facebook video“I’m not pretty enough” went viral. Staunch animal lovers, the Edwards know that a dog is a commitment for the animal’s lifetime; it is a commitment they take very seriously. Initially they were not ready for another dog due the recent loss of a canine friend.

Fey’s viral video seeking adoption. Source: Fey the Wonder Dog

Two years ago the Edwards built their home at Valley View incorporating plenty of space for animals; Sonja’s 80 year old father Herbie Araszewski lives with them.

In January, Sonja noticed Fey was still in foster care, despite her many online fans. Recent trials with potential owners hadn’t worked out; Sonja realised that her family met all of Fey’s criteria.

After rigorous screening by the RSPCA the couple who adopted Fey in February; they couldn’t be happier with their little girl, seen here on her new parents’ couch.

“After losing my mum, we were a broken family unit…” said Sonja.
“Fey has completed our family unit…”

Herbie is quite smitten with his canine grandchild. Fey spends weekdays with her Opa and is never home alone.

“We all needed her in our own way” posited Sonja.

Fey’s humble beginnings

The six year old has a constructed past. She suffered repeated abuse and multiple births. Found wandering the street, Fey was taken to the RSCPA in October 2014. She had been in once before as a lost dog.

After receiving veterinary treatment for her injuries and skin disease, Fey was desexed and put up for adoption. She was emaciated, but slowly began to put on weight.

Eight months went by in a cage at the in Lonsdale RSPCA. Volunteers walked and played with her, but she remained a dog without a home. There was minor interest from potential owners but trial ‘dates’ ended in disappointment.

Remaining under the care of the RSPCA, Fey was in need of respite and went into short-term foster with the Matthewson family in August 2015. Gwen Matthewson, 32, remembers Fey’s adventures fondly. On day two, Fey bounced onto the family’s trampoline and over the fence into the neighbour’s backyard. On day three, she ran away and was found covered in dog poop! Gwen has fostered 70 animals, including birds, Guinea pigs, cats, and dogs.

Thanks to Gwen, the bull terrier cross was reborn via Facebook as Fey The Wonder Dog in October 2015. She didn’t realise at the time that this would be the start of a new chapter where Fey would become loved across the world.

The inspiration for the page came from a Canadian celebrity pig .

Gwen created compelling and sometimes heart breaking content ranging from sweet photos to a poem about Fey’s attributes, including her farts!

Famous celebrity pets have millions of social media fans worldwide and trade off the commodity of cute. Fey is unlike most celebrity pets, compare Boo or Doug the Pug; Fey is not small in stature and she is not traditionally ‘cute’. Weighing almost 30kg, you can’t pop her into your handbag. The six year old canine has injuries that leave her permanently scarred. Her connection with animal lovers seems to be based on a genuine regard for her wellbeing.

Fey in foster care at Gwen’s house.  Source: Fey The Wonder Dog

In December Gwen posted a game changing video set to Kasey Chambers’ song “I’m not pretty enough”*. This simple video (see above), recorded on a mobile phone, accelerated Fey’s popularity. It showed Fey soundly sleeping whilst a flipboard explained what she could give to an adopted family. To date, it has had almost 400,000 views.

Fey went back to the RSPCA for “Fey Day” in the hopes of being adopted by one of her new fans. But no one came. Gwen took Fey home and cried that night; Fey spent last Christmas with the Matthewson family. Although Fey reached pet celebrity status online she remained a dog without a permanent home.

Facebook followers in America and Canada offered hope, willing to pay for Fey to move overseas. But Fey’s foster family didn’t want to put her though more trauma as months of quarantine and waiting are required for an international relocation. It was essential that the campaign resulted in a local adoption.

Around this time, Dave (aka comedian Big Al) found a chicken on the footpath and brought it home. In the two days the chicken lived with them, Herbie bonded with it naming it “Daisy”. But Daisy was a chook by a different name, belonging to a family who missed it. It was returned home, much to Herbie’s disappointment.

The trio had a family meeting about adopting Fey. “All big decisions happen at a family meeting” said Dave, 36.

Adoption success!

With Gwen’s blessing, Fey was adopted by the Edwards. The transition was carefully planned, with no human or animal visitors permitted for six weeks whilst Fey settled in to her new home. Sonja and Dave took leave from work to maximise bonding time.

Fey couldn’t have found a better home. With the Edwards, she is an “only dog”, lavished with attention in an environment where she is safe and wanted. She is an inside dog with beds in every room, toys and plenty of treats.

Her new family feels blessed to have her. Nowadays, when the couple arrives home, they are greeted by a welcoming committee– Herbie on his walker, and Fey fervently wagging her ‘tail of steel’; Herbie full of stories to tell about Fey’s activities from that day.

“It is so good to have new things to talk about with Herbie. It used to all be tales of the Bold and the Beautiful!” laughed Sonja.

The love the Edwards towards their pooch is obvious. As for Fey, she appears relaxed, and seems to be smiling.

Fey waited 493 days for her ‘forever’ home.

“It’s like for the first time in her life she can just sleep,” said Sonja.

Fey’s online celebrity continues with her fans ranging in age from 8 to 80 years old. Follow her adventures online @feythewonderdog.

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*The author has permission from the copyright owners of the Facebook page to reproduce the video and photographs. It should be noted that Kasey Chambers has not been approached about the use of her music in the video post. The publication purpose is educational at present, using video that has been viewed almost 400,000 times and remains published on Facebook.

Not pretty enough: How social media celebrity saved an “ugly” pet

Tags:  #celebrity #petworking #petrescue #dog #dogs #animalwelfare

Fey the Wonder Dog has 3,799 social media fans, more than most people. She was abused, force bred multiple times, then taken in by the RSPCA. Dedicated volunteers saved Fey – or was it thanks to Facebook? This is a story of how Fey found her forever home after waiting 493 days.

Fey is a six year old bull terrier cross from Adelaide, South Australia. Fey is a survivor. Fey The Wonder Dog’s online community went international in the space of a few months. Her video post of 10 December 2015 was a game changer. This video montage – set to Kasey Chambers’ song “I’m not pretty enough” – accelerated Fey’s popularity.

From abused underdog to online celebrity, this story explores Fey’s often tragic offline journey, to her online popularity and adoption success.

Fey is unlike most celebrity pets who dominate social media (compare Boo or Doug the Pug). Fey does not trade off the commodity of cute – her connection with animal lovers is based on genuine regard for her wellbeing.

Interviews I have lined up:

  1. Sonja Araszewski Edwards and Dave Edwards – I interviewed the couple on 22 April 2016 in their home, along with the lovely Fey.

“I’ve always believed that an animal will find you…” said Sonja (to me on 22 April).

Fey now has a safe stable home where she is the “only dog” and an inside dog. She sleeps on her parent’s bed. An only dog is a term used by those in animal rescue to indicate that a dog must be the only pet in the family and be lavished with attention. Often a special needs dog, they need extra love and care.

  1. Gwen Matthewson – (has agreed to interview in the next fortnight)

Gwen is the foster mum whose family looked after Fey and launched the social media campaign. She has never had a foster fail (meaning all pets she has fostered have been successfully adopted). She has so far fostered over 70 pets – dogs, cats, guinea pigs etc. I plan to ask her about why she does this; how she juggles this commitment with work and her own family/children. What it costs her an average month? When she started fostering; why was Fey special? What lead her to start the FB campaign. I would like to know, in her experience, are less pretty dogs harder to find forever homes for.  What is the most rewarding part of the job – what is the hardest? Did she find it difficult to say goodbye to Fey? Was she comfortable with Fey’s new owners and will they stay in touch?

  1. Judy Tilley – ‘Tuesday Lady’ (RSPCA volunteer)

Judy is one of the RSPCA’s Tuesday ladies. These ladies walk dogs at the RSCPA in Londsdale on Tuesdays. Judy remains in touch with Fey via Sonja. Judy is deeply bonded with Fey and asked Sonja for permission to still love Fey. The Tuesday ladies have collectively donated $300 to Fey’s Million Paws Walk Everyday hero campaign.

I would like to know whether Judy thought Fey stood much chance without the social media campaign. Did she visit Fey at Gwen’s house? Has any other dog resonated quite as much as Fey; I understand she has a photo of Fey at her house. What was it about Fey that was so special? Why does she volunteer at the RSPCA each Tuesday? Has she had many dogs in her own life?

 

Intended publication:

My preferred online publication is The Advertiser (this is an Adelaide story) however news.com.au may also be appropriate.

David Bowie Dead at 69 – Blog post

http://bobby30531552.newsvine.com/_news/2016/01/11/34938274-david-bowie-is-dead-at-69-cnncom?lite

newsvine screen shot

1.  The first sentence is wordy. It would read better and have more impact as two  sentences, with the first as:“David Bowie has died.”

2. The photograph has no attribution. It is a mural or painting based on the cover art from David Bowie’s 1973 album Aladdin Insane. Explaining its relevance, along with the appropriate attribution, would assist the reader. Proper attribution reduces the risk of the author, or publisher, being at unnecessary risk of copyright breach.

newsvine UGC screen shot

3.  The article allows for comments (User Generated Content; UGC). This UGC links You Tube videos and GIFs to demonstrate the users connection with the David Bowie. Their comments suggest to me that an opportunity was missed by the author. Linking music or video would enrich the user experience, especially as Bowie’s primary language to the world was music. The article briefly mentions Bowie’s final (and lesser known) album, Blackstar. The UGC shows that Bowie has an extensive body of work that users resonate with. The absence of audio and visual multimedia for the users to interact with makes for a bland and limited experience.

4.  There are several typographical errors which demonstrate poor editing.

 

Word Count: 192  |  Karyn Bloxham  |  SID:  460419901

Cyclone Victor kills 6, injures 18

SIX people were killed by Cyclone Victor, yesterday morning in Honiara. A further 18 people were treated in hospital for minor injuries.

victor gif
Photo credit: radionz.co.nz

Winds over 140 km per hour destroyed 20 homes, leaving hundreds homeless.

At 2 a.m. yesterday morning, meteorologists at the Nadi Weather Centre detected a cyclone developing rapidly near Nauru and moving towards the Solomon Islands.

About 3 a.m. Government officials broadcast warnings on the radio, and alerted police who sent officers to warn the people.

At about midday, the Cyclone Victor tracked into the Coral Sea, where it blew itself out. Mopping up operations have commenced.

Police said of the six people who died: three men drowned, and two men and a woman were killed from flying debris.