Name: Lin Chen SID:440555788
Tags: #vlogger #life style #social media #Bilibili #Fulinfang
Self-recording and self-publishing are trending online! Take Australia and Youtube as example, a 2014 report from The Daily Telegraph writes: ‘AUSTRALIAN YouTube channels now rank in the top two per cent of channels globally, with more than 50 boasting 200,000-plus views.’ Among those group of recorders and publishers, some of them evolves to what we now call ‘Vlogger’.
But is it only Australia and Youtube are showing that trend?
Probably not.
This time, I am going to write a feature story about vlogger. To be specific, a feature story that would reveal the life of a vlogger or should I say, a ‘professional’ vlogger. Then the story would move to discuss the potential of vlogger being as a profitable career in the future.
The headline might be: Recording? No. Living — A life of vlogger. Which means that Vlog isn’t just an action of recording but more important, a choice of life and a way of living. And it also indicates the story’s preference on unveiling the life of a ‘professional vlogger’.
Source of interview
By interviewing the English vlogger ‘Fulinfang’, this feature story would try to draw a picture of modern times vlogger and show the readers how life could be chang when one becomes a vlogger.
Then to dig the topic further, this feature story would present reasons for the rise of vlogger. Then go mention about the potential of vlogger keep being a profitable career in the future by interviewing the media professionals.
Initial structure design
Ideally, the whole story would be broke into 2 sections.
1. The life of a vlogger —- use Fulinfang as an example.
In terms of the presentation of text, first, regarding the overall structure, I’m thinking about a form that’s close to script writing. For example:
6.30 am London
Fulingfang wakes up and starts his day.
. . .
Second, in order to make the story more interesting, I’ll insert parts like aside into this section. For example, after depicting Fulingfang’s action, I might include parts in which he explains the meaning of the action or some fun facts about it or just some old memories that’s related to the situation.
This part would definitely includes pictures and videos. But the specific display is not decided yet.
2. Vlogger as a profitable career in the present and in the future
For this part, I’m thinking about using the inverted pyramid structure to sort out the order of importance.
Target audience and Online publication
‘Fulinfang’ is an English vlogger who’s active on Chinese social media. He’s currently focusing on delivering content related to the difference between English and Chinese society using English and Chinese. One of his most common use social media is the video sharing platform called ‘Bilibili’ in China. Which means the majority of his viewers are Chinese.
Judging from the above research on the target interviewee and the previous background research, there might be 3 types of potential audience.
- Social media users in China who’s into ‘Fulinfang’ or English culture.
- People around the world who’s interested in vlogging and the real life conditions of vloggers.
- People who’s into managing social media accounts or websites or generally speaking, a career related to the areas online for audience from another country on their own.
In order to reach the potential audience, a few publications are under consideration:
- If the feature story is delivered in the form of video, the publication might be Youtube and Bilibili.
- If the feature story is delivered in a combined form of texts, pictures and video, the publication might be Vlog Nation.